One Marketer.
Endless Possibilities
Elevate your brand with smart digital strategies, creative content, and measurable results. Praveen Marketer turns clicks into customers.
Praveen Rannaot – Strategic Marketing & MARCOM Leader
About Praveen
Praveen Rannaot is a results-driven marketing and MARCOM expert with deep experience in BTL, ATL, TTL, AdTech, and MarTech. Skilled in the 4C and 3W frameworks, he crafts personalized brand communications that resonate with target audiences.
With a passion for creative storytelling, strategic positioning, and team leadership, Praveen builds integrated campaigns that connect emotionally and convert effectively—fueling consistent brand growth both online and offline.
Professional
Milestones and Exposure
Led multi-industry campaigns using ATL, BTL, digital tools; scaled brands, launched products, and drove growth through strategic marketing, innovation, and team leadership.
Sr. Executive Marketing
North India - Videocon Industries Ltd. | BTL/ATL/TTL | Consumer Durables
Apr’12 - Oct’13
Branch Manager Marketing
North India - HCL Infosys (Microsoft Lumia) | BTL/ATL/TTL
Nov’13 - Sep’17
Deputy Manager Marketing
PAN India - Transsion India Pvt. Ltd. | BTL/ATL/TTL | Mobile Phones
Oct’17 - Aug’19
MARCOM Manager
PAN India - Micromax Informatics Ltd. | BTL, ATL, Online | FMCD
Sep’19 - Feb’22
MARCOM Lead
West Africa-Nigeria - DAG Industries (Bajaj Motorcycle & MRF Tyres) | Offline & Online
Mar’22 – Dec’23
AGM MARCOM Lead
PAN India - Shaktiman | Offline & Online | Farming Machines
Jan’24 - Present
Project with Videocon: Launch of DDB LED TV
01
Successfully launched the DDB LED TV in North Region, driving brand presence through sales promoter training, retail visibility, eye-catching POSM, events, and ATL/BTL marketing strategies to increase sales and customer engagement.
Project with HCL: Nokia Microsoft Lumia Mobile Phones
02
Led back-to-back launches of Nokia Lumia mobile phones, utilizing innovative marketing strategies including sales training, retail activities, POSM, and ATL/BTL campaigns to boost market visibility and sales in key North Region markets.
Project with Transsion Holding: Techno & itel Mobiles
03
Enhanced product launches and brand visibility for Techno and itel Mobiles through innovative marketing strategies, including branded merchandise, POSM, consumer insights, and collaboration with sales teams to maximize brand engagement and market presence.
Project with Micromax Informatics: Marketing Innovation
04
Drove product visibility and brand awareness at Micromax through creative marketing campaigns, including innovative product displays, branded merchandise, POSM, and targeted strategies to increase consumer engagement and sales across India.
Project with DAG Industries Nigeria: Bajaj & MRF Tyres
05
Implemented impactful marketing strategies for Bajaj Motorcycles and MRF Tyres in Nigeria, focusing on product launches, POSM, online SEO/SMO, social media promotions, and local collaborations to boost brand visibility and customer engagement.
Project with Shaktiman: MARCOM Innovation
06
Led marketing innovation at Shaktiman, focusing on rural markets in India, with creative product launches, POSM, SEO/SMO strategies, and influencer collaborations to enhance brand recognition and increase sales through targeted offline and online campaigns.
Notable
Awards Our Success
Key Skills in
Offline Marketing
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BTL Execution
Executed roadshows, trade fairs, activations, and retail campaigns, ensuring high visibility and impactful brand presence at ground level.
Event Planning
Planned and delivered memorable events and product launches, maximizing audience engagement and reinforcing brand identity effectively.
Vendor Coordination
Handled vendor selection, printing, merchandising, and execution to ensure seamless campaign delivery and quality control across all channels.
Visual Merchandising
Designed and deployed POS materials to create immersive brand experiences, boosting consumer recall and in-store visibility.
Retail Strategy
mplemented branding in COCO, FOFO, and MBO outlets, enhancing store appeal and driving exclusive retail promotions successfully.
Budget Planning
Created detailed marketing calendars with well-defined budgets, aligning spend with strategic goals for maximum ROI and campaign efficiency.
Partner Branding
Collaborated with retail partners to co-create branding initiatives, boosting in-store brand presence and strengthening retail relationships effectively.
Trade Marketing
Executed targeted marketing at retail touchpoints, ensuring consistent brand visibility, product push, and customer engagement across distribution channels.